Local SEO: How to Get Your Business Found on Google Maps
If you serve customers in a specific area, local SEO is the single highest-value thing you can do online. When someone searches "café near me" or "electrician [suburb]," Google shows a map with three businesses. Getting into that pack drives real foot traffic and calls.
Start with your Google Business Profile
Your free Google Business Profile is the foundation. Claim it, then make sure your name, address and phone number are exactly correct, add real photos, list your services and hours, and keep it active. Google rewards complete, active profiles.
Get consistent across the web
Google cross-checks your business details across directories and your website. Inconsistent addresses or phone numbers hurt your rankings. Keep your details identical everywhere they appear.
Earn reviews (the right way)
- Ask happy customers to leave a Google review — politely and consistently.
- Reply to every review, positive or negative.
- Never buy fake reviews; Google detects and penalises them.
Optimise your website for local
Your site should clearly state where you operate, include local landmarks or suburbs where relevant, and use location-based schema markup. We handle all of this as part of our SEO service — get in touch for a free local-search review.