Google Business Profile: The Free Tool Every Local Business Needs

If you only do one thing for your online presence this month, make it your Google Business Profile. It's free, it's powerful, and most businesses barely use it.

Why it matters

Your profile is what appears when someone Googles your business name or searches for your services locally. It shows your hours, photos, reviews, directions and a click-to-call button — often before anyone even visits your website.

How to make it work harder

• Complete everything — services, description, hours, attributes and a full set of photos.
• Post regularly — updates, offers and news keep your profile active in Google's eyes.
• Collect and reply to reviews — they're a major ranking factor and a trust signal.
• Add products or services with prices where it makes sense.

Common mistakes to avoid

Don't stuff keywords into your business name, don't use a call-tracking number that differs from your website, and don't let the profile go stale. Need a hand? We set up and optimise Google Business Profiles as part of our local SEO service.